AIReadyCheckThe Market Exploded. Here's What Actually Helps.
A year ago, you could count the number of AI visibility tools on one hand. Now there are dozens, each claiming to tell you how your brand shows up in ChatGPT, Perplexity, and Google AI Mode. Some of them are genuinely useful. Others are dashboards with a paint job.
We've tested most of these tools as part of our AI visibility audits. Some we use daily. Some we tried and dropped within a week. This guide breaks down the best AI visibility tools in 2026, grouped by what they actually do, with honest notes on pricing, strengths, and where each falls short.
Three Categories of AI Visibility Tools
Before we get into specifics, it helps to understand that these tools fall into three buckets:
- Free scanners give you a one-time snapshot. Good for a baseline. Not enough for ongoing work.
- Monitoring platforms track your brand across AI engines over time. They tell you what's happening but often stop short of telling you why.
- Full audit services combine scanning with analysis and actionable recommendations. More expensive, more useful if you need to actually fix things.
Most companies need a combination. A free scanner to start, a monitoring platform to track progress, and possibly an audit to figure out what to fix first.
Free Scanners: Quick Reads on Where You Stand
HubSpot AEO Grader
HubSpot's AEO Grader is free, requires no signup, and runs in about three minutes. It queries GPT-4o, Perplexity, and Gemini with prompts related to your brand, then gives you a competitive positioning score. It categorizes your brand as a Leader, Challenger, or Niche Player based on mention frequency and context quality.
The strength here is accessibility. Anyone on your team can run it. The competitive intelligence angle is smart too, since you can plug in competitor names and see how you stack up. But the analysis stays surface-level. It won't tell you which pages AI models are citing, which prompts trigger your mentions, or what specific changes would improve your score. Think of it as a conversation starter, not a strategy tool.
Price: Free. No limits.
Semrush Free AI Visibility Checker
Semrush offers a free AI brand visibility checker that scans your brand across ChatGPT, Google AI Overviews, Gemini, and other platforms. It shows mention frequency and competitive positioning without requiring a paid account.
It's a solid free option if you already know the Semrush ecosystem. The data is more granular than HubSpot's grader, but it's still a snapshot. You get a number, not a plan. The real value shows up if you upgrade to the paid AI Visibility Toolkit.
Price: Free for the checker. The full AI Visibility Toolkit is $99/month as an add-on, or included in Semrush One plans starting at $199/month.
AIReadyCheck Free Scan
AIReadyCheck runs a free 10-point technical scan that checks whether AI models can actually read your site. It evaluates crawler access, content readability, structured data, and other signals that determine whether your content even makes it into AI training and retrieval systems.
This fills a gap the other free tools miss. HubSpot and Semrush check if AI mentions your brand. AIReadyCheck checks the technical prerequisites: can AI crawlers access your pages? Is your structured data present and correct? Is your content formatted in ways models can extract? You can be mentioned by AI today and blocked from future updates tomorrow if your technical foundation is broken. The free scan catches that.
Price: Free scan. Paid reports start at EUR 479 for a full visibility report, EUR 1,490 for a deep audit with page-by-page analysis.
Other Free Options Worth Knowing
A few smaller tools are worth a mention. AI Product Rankings lets you look up your product in AI-generated lists with no signup required. Gumshoe offers three free report runs with persona-based insights, then charges $0.10 per conversation after that. Neither replaces a proper monitoring platform, but they can confirm a hunch in 30 seconds.
Monitoring Platforms: Tracking Visibility Over Time
Free scanners give you a snapshot. Monitoring platforms give you the trend line. If you're actively working on generative engine optimization, you need to see whether your efforts are moving the needle. These tools do that.
Otterly.ai
Otterly tracks your brand across six platforms: Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, Gemini, and Microsoft Copilot. The core metric is "Share of AI Voice," which shows what percentage of citations you own versus competitors for tracked prompts.
The interface is clean and easy to use. Setup takes minutes. Users consistently rate the experience highly, and G2 reviews reflect that. Where Otterly falls short is in cadence and depth. Monitoring runs weekly, so you're always looking at data that could be up to seven days old. For brands in fast-moving markets or managing a PR situation, that lag hurts. And there's no attribution: you can see that ChatGPT mentioned you, but Otterly won't tell you whether that mention drove any traffic.
Price: Starts at $29/month (Lite, 15 prompts). Plans scale with the number of prompts and platforms tracked.
Peec AI
Peec AI has grown fast. Raised over $30M in under a year, landed brands like Wix and Brevo, and hit EUR 650K ARR within four months of launch. The platform tracks your brand's visibility, position, and sentiment across ChatGPT, Perplexity, and Google AI Overviews.
What Peec does well is distinguish between general brand mentions and actual citations. Not every mention carries the same weight, and Peec breaks that down. It also offers a Google Looker Studio connector, which makes it easy to pull AI visibility data into existing reporting dashboards.
The limitation is actionability. Peec tells you that competitors appear in 62% of buyer prompts while you show up in 8%. That's valuable data. But it doesn't tell you why or offer steps to close the gap. You need a separate team or tool for the actual optimization work. Also, tracking all major LLMs (adding Claude, Gemini, DeepSeek, Grok) costs an extra EUR 80-120/month on top of the base price.
Price: Starts at EUR 89/month (25 prompts, 3 countries). Pro plan at $199/month. Enterprise at $499/month. Add-on costs for full LLM coverage bring the effective starting price closer to EUR 170-210/month.
SE Visible (by SE Ranking)
SE Ranking's AI visibility product, SE Visible, covers ChatGPT, Perplexity, Gemini, AI Overviews, and AI Mode. It benefits from SE Ranking's 13-plus years of data accuracy, and it shows. The metrics are clear, the visualizations are straightforward, and the sentiment analysis is more nuanced than most.
The pricing is competitive, especially for existing SE Ranking customers who can add AI visibility tracking for $89/month. The standalone product starts higher at $189/month, but includes unlimited user seats, which is a rarity in this space. The 10-day free trial is enough to evaluate whether the data matches your needs.
Geographic coverage is the main limitation. It tracks the US, UK, Canada, France, Germany, the Netherlands, and Spain. If your audience is outside those markets, you'll need to look elsewhere.
Price: $189/month (Core, 450 prompts). $89/month as an add-on for SE Ranking subscribers. 10-day free trial.
Omnia
Omnia positions itself differently from pure monitoring tools. It tracks your brand across ChatGPT, Perplexity, and Google AI Overviews with daily prompt refreshes, so you see changes within 24 hours rather than waiting a week. The company claims clients have seen results in as little as seven days.
The differentiator is that Omnia translates tracking data into an AI visibility roadmap: content creation recommendations, technical SEO fixes, and content placement strategies. That bridges the gap between "here's your data" and "here's what to do about it." Whether the recommendations are generic or genuinely tailored depends on your use case, but the intent is right.
Omnia raised EUR 3.5M in funding and offers a 14-day free trial. Specific pricing tiers aren't publicly listed, which makes it harder to compare. If you need to get budget approval, expect to go through a demo call first.
Price: Not publicly listed. 14-day free trial available.
Full-Suite Platforms: Monitoring Plus Strategy
These tools go beyond tracking. They combine monitoring with analysis tools, content recommendations, or workflow features that help you act on what you find.
Semrush AI Visibility Toolkit
Semrush's paid AI Visibility Toolkit is the most mature option in this tier, largely because it sits inside the broader Semrush ecosystem. You get prompt tracking across Google AI Mode and ChatGPT, brand performance analysis with share of voice and sentiment, and an AI Search Site Audit that checks for technical issues preventing AI bots from crawling your content.
The scale is impressive. Semrush draws from 239 million-plus prompts across 220 countries. If you're already a Semrush user, the AI toolkit integrates seamlessly into your existing workflow. If you're not, the combined cost of a Semrush subscription plus the AI add-on starts adding up quickly.
The downside is that AI visibility is still secondary to Semrush's core SEO product. The recommendations tend to lean on traditional SEO improvements rather than AI-specific optimizations. That's fine if your SEO is weak, but less helpful if you've already covered the basics and need AI-specific guidance.
Price: $99/month as an add-on. Included in Semrush One starting at $199/month.
Ahrefs Brand Radar
Ahrefs entered the AI visibility space with Brand Radar, which monitors six AI platforms: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. The prompt index is massive, drawing from 260 million-plus monthly prompts.
Brand Radar also tracks brand mentions on YouTube, TikTok, and Reddit within Google search results. That's a useful addition if you care about visibility beyond AI chat interfaces. Custom prompt tracking lets you monitor how AI responds to specific questions about your brand or industry.
The pricing is where it gets painful. Individual AI platform indexes cost $199/month each, or $699/month for all six. But Brand Radar is an add-on, which means you need an active Ahrefs subscription first. Total minimum cost for full coverage: $828/month. Custom prompt tracking adds another $50/month. For enterprise budgets, that's manageable. For everyone else, that's a hard sell. Ahrefs also doesn't track Claude or Grok, which is a growing blind spot as those platforms gain users.
Price: $199/month per platform or $699/month bundled, plus required Ahrefs base subscription. Minimum effective cost: $828/month.
Profound
Profound targets agencies and enterprise teams. The feature set includes AI visibility tracking, conversation exploration to see what people ask AI platforms about your industry, prompt volume data showing search interest, and agent analytics that reveal which AI crawlers visit your site.
The automated workflow feature is a standout. It generates briefs and content drafts based on visibility gaps, which saves agencies from the manual process of translating data into action items. If you manage multiple client accounts, the pitch workspace feature lets you create visibility reports to win new business.
Profound is 48% more expensive than the category average, and the pricing structure reflects its agency focus. The $99/month entry point only gets you pitch workspaces. Full client workspaces start at $399/month as add-ons. For a solo marketer or small team, that's hard to justify. For agencies billing clients for AI visibility services, the ROI math can work.
Price: Agency Growth at $99/month (pitch workspaces only). Full client workspaces: $399/month add-on. Enterprise: custom pricing.
GoVISIBLE
GoVISIBLE brands itself as a GEO platform, not just a monitoring tool. It tracks visibility across ChatGPT, Gemini, and Perplexity with scoring that quantifies how often your brand appears across prompts, platforms, and buyer stages.
The Action Plan Tracker is the feature that sets it apart. Instead of just showing gaps, it pairs each gap with specific fixes: "add structured comparisons," "update entity metadata," "expand citation sources." That's more prescriptive than most monitoring tools offer. The free audit includes a PDF summary with key metrics, which makes it easy to share with stakeholders who don't want to log into another dashboard.
The platform coverage is narrower than competitors. Three AI engines versus six for tools like Otterly or Ahrefs. If Copilot or Google AI Mode are important channels for your audience, GoVISIBLE might leave blind spots.
Price: Free audit with PDF report. Paid plans for full dashboard access (pricing available on request). Used by 1,000-plus marketers and agencies.
How to Pick the Right Tool
The "best" tool depends entirely on where you are in the AI visibility journey.
Just getting started? Run the free scans first. HubSpot AEO Grader for a brand-level snapshot, AIReadyCheck for the technical foundation. Together, they take about five minutes and cost nothing. You'll know whether AI mentions you and whether it can read your site.
Already optimizing? Pick a monitoring platform that matches your budget and platform coverage needs. Otterly is the most affordable entry point at $29/month. SE Visible is the best value if you already use SE Ranking. Peec AI works well for teams that need to report on AI metrics to stakeholders regularly.
Running an agency or managing multiple brands? Profound is built for that use case, though the pricing reflects it. Semrush's AI Visibility Toolkit makes sense if your clients already rely on Semrush data. Ahrefs Brand Radar is the most data-rich option if budget allows.
Need to know what to fix, not just what to track? GoVISIBLE and AIReadyCheck both focus on actionability. GoVISIBLE pairs gaps with fixes in the dashboard. AIReadyCheck's paid audits go deeper with page-by-page analysis, competitor citation mapping, and developer-ready fix lists.
What No Tool Can Do For You
Here's the thing no vendor will tell you: tracking AI visibility is the easy part. Improving it is where the actual work happens.
Every tool on this list can show you a score. Most can show you a trend. But the score doesn't improve just because you're watching it. You still need to fix your structured data, clean up your content, earn citations from third-party sources, and make your brand the obvious answer to the questions your buyers are asking AI.
Tools that stop at monitoring give you awareness. Tools that include recommendations give you direction. But neither replaces the work of actually implementing changes and measuring their impact over weeks and months.
Our advice: start with a free scan to establish a baseline. If the scan reveals technical problems, fix those before you invest in monitoring. If the foundation is solid, pick one monitoring platform and give it 90 days. Check whether the trends match the work you're doing. If they don't, reassess.
Not sure where your site stands? Run the free AI visibility scan to check your technical foundation in 60 seconds. It's the fastest way to find out if AI models can actually read your content.